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Consumer Intelligence Company Cites Kodak & Olympus as Preferred by Females

PALO ALTO, Calif. Market Insight Corporation today announced recent consumer intelligence research findings for the digital camera market. Market Insight found that female shoppers preferred Kodak and Olympus more than male shoppers. Research also found that male shoppers exhibit preferences for Canon, Nikon, Panasonic, and Sony. The results are based on measured preferences from 23,000 shoppers during the 1st Quarter of 2008.

“These findings originate with ‘in market’ shoppers who visit our consumer facing website, www.myproductadvisor.com. Since the site is available online, 24 x 7, the data we collect is both current and dynamic,” says Dick Smallwood, CEO of Market Insight. The company provides shoppers with unbiased advisors for five product categories, including digital cameras. The preference data submitted by shoppers generates buying recommendations, and fuels a sophisticated market intelligence system that is used by major brand manufacturers. “These findings are only a small fraction of the total market intelligence package we deliver to manufacturers and retailers,” says Smallwood. “With this package, manufacturers can refine their product design, pricing, promotion and distribution strategies and merchants can enhance their capture rate of satisfied customers.”

About Market Insight Corporation

Market Insight Corporation utilizes active, in-market shoppers, to reveal consumer preference trends and prepare qualified consumers. This is accomplished through the company's consumer facing web site, MyProductAdvisor.com. The Intelligence created by Market Insight is used by Fortune 500 Enterprise Companies as a primary source and guide for matching product offerings to consumer demand. The prepared consumers developed by MyProductAdvisor.com can be matched to Retailers and Merchants to fulfill buyer demand. Market Insight is founded and managed by recognized industry executives and is headquartered in Palo Alto, California, USA. www.marketinsightcorp.com

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