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Fujifilm introduces new J-series digital camera range at PMA 2008
Affordable new FinePix J10 and J50 combine style and compact design with powerful feature sets

Fujifilm UK today announced the debut of a brand new J Series of digital cameras, with the FinePix J10 and J50. Designed for consumers seeking an affordable digital camera that doesnÕt compromise on features, the FinePix J10 and J50 provide powerful, easy to use models that fit into a pocket or handbag for instant accessibility.

Housed in a compact body just 19mm thick, the FinePix J10 incorporates an 8.2 Megapixel CCD sensor, a 2.5Ó LCD and a 3x Fujinon optical zoom lens. The FinePix J50 takes things a step further, adding a high resolution 2.7Ó, 230K pixel LCD and a powerful Fujinon 5x optical zoom that provides a 37mm-185mm equivalent focal length range. Despite the larger zoom and screen the FinePix J50Õs compact design is remarkably svelte, at only 23mm thick.

The FinePix J10 and J50 are available in either Matt Black or Brushed Silver. ThereÕs also the special edition FinePix J12, which has the same specification as the FinePix J10, but comes in blue and pink. Both models use FujifilmÕs Picture Stabilisation Mode to reduce blurry images that can be caused by camera shake or subject movement especially in low light settings. Automatically choosing the correct light sensitivity and best-matching shutter speed, the FinePix J10 and J50 help to freeze the action and produce the highest-quality digital pictures without the blur and noise often associated with low-light photographs.

FujifilmÕs new J-series models also offer the following attractive features:

Scene modes: Pre-programmed scene modes provide top-quality photos in a wide-range of shooting conditions. The FinePix J10 has 14 scene modes and the FinePix J50 has 15
Movie Mode: Capture QVGA quality movie clips at 30 frames per second with sound. Great for when you donÕt have your video camera to hand
xD/SD/SD-HC compatible slot: The FinePix J10 and J50feature an xD/SD compatible slot which accepts not only FujifilmÕs traditional xD-Picture cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too
Battery Life: Long-life rechargeable Li-ion battery for extended shot life
Adrian Clarke, Fujifilm's Director of Digital Products, said: "We set out to produce a range of affordable cameras that didnÕt compromise on features or styling. The new FinePix J10 and J50 offer just that; carry-anywhere portability combined with high quality results and impressive feature sets at pocket-friendly prices.Ó

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