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Sony's Cyber-Shot DSC-T300 camera combines function with style
SAN DIEGO, Jan. 23, 2008 Ð Sony is taking the wraps off a new 10.1-megapixel Cyber-shot¨ DSC-T300 digital camera, featuring a stylish, ultra-compact design and intelligent functionality to help reduce the risk of taking a bad photo.

The new model incorporates SonyÕs new intelligent scene recognition (iSCN), a technology that allows the camera to analyze shooting conditions and automatically select the optimal settings for the best photo results. In iSCN mode, the camera can automatically detect up to five scenes, and choose the best setting for the situation.

In advanced iSCN mode, the camera will shoot using the userÕs settings and then will automatically step in and take a second shot with optimized settings. If the camera determines that the userÕs settings are best, then a second photo is not taken.

ÒWeÕre aiming to make cameras smarter,Ó said Phil Lubell, director of marketing for digital cameras at Sony Electronics. ÒThe T300 camera shows goes beyond face detection to other functions that help customers capture their best photos automatically.Ó

The unit integrates a wide (16:9), 3.5-inch touch screen Clear Photo LCD PlusTM LCD screen for easy navigation and framing; a Carl Zeiss¨ 5x optical zoom lens; Super SteadyShot¨ image stabilization and high sensitivity settings up to ISO3200 to help combat blurry photos; and a powerful Bionzª processing engine.

More Intelligent Features
The cameraÕs updated face detection technology can differentiate between the faces of children and adults. Simply select Òchild priorityÓ or Òadult priority,Ó and the camera will automatically detect up to eight faces in the camera frame, adjusting focus, exposure, white balance and flash for the subjects that matter most.

Lubell said Sony has applied a similar advancement to its Òsmile shutterÓ technology, an intelligent camera function that captures smiles automatically by searching for facial movements related to smiles and laughs. Capable of detecting multiple smiles instead of only one, users can apply Òchild priorityÓ or Òadult priorityÓ in smile shutter mode to capture photos only when the intended subjects smile.

New controls on this model include: semi-manual focus, which lets the user set the focus range; improved auto focusing system to cover macro ranges in auto mode; and the addition of SonyÕs D-Range Optimizer Plus mode that uses a higher image correction algorithm to retrieve more picture detail in bright highlights and dark shadows caused by high-contrast shooting.

Organize and Playback Images in Style
As storage capacities on Memory Stick Duoª and Memory Stick PRO Duo media cards increase, Lubell said, options for easily organizing, accessing and playing back photos is more of a priority. The new cameraÕs internal database allows for advanced filtering to later search for photos by date and smile. Images can be viewed in chronological order or displayed in a helpful calendar view, and organized in the cameraÕs ÒfavoritesÓ folder.

To view your images in stunning 1080 HD resolution slide shows, just connect the DSC-T300 camera to a compatible HDTV set. Slide show includes your choice of background music, including up to eight tracks (a total of five minutes in length) you can upload via USB, and use multiple tracks to create longer slideshows set to music.

The DSC-T300 camera replaces the DSC-T200 model. It will be available in red, black and silver in March for about $400. The camera, as well as a range of accessories, can be purchased online at sonystyle.com, at Sony Style¨ retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Jan. 31 at www.sonystyle.com.

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