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CASIO GIVES VIDEO ENTHUSIASTS A SHOT AT A $3,000 BEST BUY GIFT CARD PLUS OTHER GREAT PRIZES!

Company Announces Launch of Casio Dream Digs Contest on YouTubeTM

DOVER, NJ, OCTOBER 25, 2007 Ð Casio America, Inc., has announced a consumer contest to promote their new line of EXILIM digital cameras featuring YouTubeTM Capture Mode. Casio is inviting video enthusiasts to create videos that show off their ultimate dream sanctuary and upload them onto CasioÕs YouTubeTM Channel at www.youtube.com/casiousa for a chance to win a $3,000 Gift Card from Best Buy. YouTubeTM is the leading online video community that allows people to discover, watch and share originally created videos.Ó

Contestants have the opportunity to show the world what they envision as the ultimate dream digs. The best part of the contest: there are 4 ways to win! Entrants are given the opportunity to upload a video (2 minutes or less) into one of these categories: the ultimate sporting digs; extreme gaming digs, the supreme film experience digs or digs that bring out the inner-tech geek in everyone. This contest may require a bit of creativity but your dream digs can become a reality thanks to Casio and their exclusive retail partner, Best Buy!

Casio is offering a $3,000 Best Buy Gift Card, a Casio EX-V8 digital camera, a carry case and 4GB SD card to the grand prize winner of each category. The two 1st prize winners of each category will receive a $500 Best Buy Gift Card and a Casio EX-S880 digital camera plus case and 2GB SD card, while five 2nd place winners per category receive a Casio EX-Z77 digital camera with case and a 1GB SD card.

ÒThis is a new and exciting way for Casio to engage consumers and tap into the young, techno-savvy, YouTube generation,Ó said John Homlish, Executive Vice President of Sales and Marketing for Casio America, Inc. ÒThis contest is a great platform for us to educate consumers as to the benefit of our new YouTubeTM Capture Mode and have fun at the same time.Ó

The Casio Dream Digs contest begins on October 25th and will run through December 31st. Purchasing an EXILIM digital camera is not a requirement for participation. For more information and to view and post entries for Casio Dream Digs please visit http://www.youtube.com/casiousa.

The contest is open only to legal residents of the fifty United States and the District of Columbia who are at least thirteen (13) years old who upload a clip onto the Casio YouTube page, excluding employees of Casio America, Inc, Zugara, Inc., Best Buy Stores, L.P., ePrize, LLC and any of their respective parent, affiliate and subsidiaries companies and advertising and promotion agencies, as well as the immediate family and household members of each such employee whether or not related, are not eligible. Only one entry per person.

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