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Fujifilm paints the big apple green (and Pink and Blue and Orange) with "z" Launch Party
Lineup to include The Bravery, Locksley and Emmy Award and Peabody Award Winning Comedian Paul Mecurio; Z-Inspiration Photo Contest Winners to attend as VIP Guests

Valhalla, N.Y., October 22, 2007 - FUJIFILM U.S.A., Inc. today announced the lineup for the FinePix Z10fd Launch Party taking place this Thursday, October 25th at the Fillmore NY at Irving Plaza, one of New York City's premier music venues. The Bravery will headline the event on the heels of their newly released album, "The Sun and The Moon." Brooklyn natives, Locksley, will also appear, and Emmy Award and Peabody Award Winning Comedian Paul Mecurio will host the event.

VIP guests attending the Z10fd Launch Party will stroll along the green carpet, and will include the four winners of Fujifilm's Z-Inspiration Photo Contest held in August, whose photos were chosen from more than 500 submissions. Aaron Burris-DeBoskey (Denver, Colo.), William Hester-Laraway (Kinderhook, N.Y.), James Miller (Waban, Mass.) and Abbe Pick (Newton, Mass.) all won a three day VIP trip for two to New York City to attend the launch party and will deliver first-hand online pictorial accounts of the event. As winners, they will also receive $500 in spending money, tickets to a Broadway show, a NYC Helicopter tour and two FinePix Z10fd digital cameras.

As the guest of honor, Fujifilm's sleek, ultra-portable FinePix Z10fd combines style and sophistication with advanced features and beautiful colors, to provide tech-savvy digital natives with a digital camera that makes it easy to take great pictures, and share them with friends. Using IR Simple technology and the Blog Mode, users can beam images directly from camera to camera and upload their images to their favorite blog or website. The Z10fd comes in five brilliant, eye-catching colors: Wave Blue, Wasabi Green, Hot Pink, Sunset Orange, and Midnight Black. The FinePix Z10fd debuted in September and carries a retail price of $199.

To learn more about the FinePix Z10fd and the launch party, go to: www.finepixZ10fd.com.

About FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com. To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About FUJIFILM
Fujifilm Corporation brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. Fujifilm ADRs (American Depository Receipts) are traded in the U.S. on the NASDAQ exchange (NASDAQ:FUJI). For more information, please visit www.fujifilmholdings.com.

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