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Adobe Introduces New Photoshop Elements & Premiere Elements
Best-Selling Photo and Video Software Feature New Levels of Integration and Creativity

SAN JOSE, Calif. - Sept. 24, 2007 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced two major upgrades to its digital photo and video software for consumers: Adobe® Photoshop® Elements 6 for Windows® & Adobe Premiere® Elements 4 for Windows. Tight integration and a shared Organizer, with a common database accessible from either application, allow users to do more with their photos and videos. Available separately or together in a single retail package, Photoshop Elements & Adobe Premiere Elements software give photo and video enthusiasts more creative ways to organize, edit, create and share digital photos and home movies.

"With video and digital cameras now part of our everyday lives and social networking sites on the rise, people are demanding sophisticated tools to show off their photos and videos," said John Loiacono, senior vice president of Creative Solutions at Adobe. "Sophistication doesn't mean complication. The combination of Photoshop Elements & Adobe Premiere Elements offers a whole new user experience for consumers, which makes sharing impressive photo and video creations much easier and more fun. With access to all photos and video clips from one convenient place and options to export to YouTube, mobile devices and interactive galleries created with Adobe Flash technology, we expect our new products to be high on holiday wish lists."

Bringing out the Best in Photos
Photoshop Elements software helps enthusiasts achieve desired results quickly and easily. New Photomerge® technology helps solve the challenge of taking the perfect group photo by combining the best facial expressions and body language from a series of shots to create a single new cohesive group shot. The new Quick Selection Tool reduces a once time-consuming select-and-adjust task to a single click. Addressing all levels - beginner to expert - there is an opportunity to select one of three edit modes, each geared toward a different experience level. A new Guided Edit mode helps walk users through the steps of improving a photo.

Photoshop Elements 6 streamlines editing with clean, uncluttered screens that bring focus to the photo. New tabs provide simple access to the many capabilities of the program. Additional enhancements include an improved conversion tool that dramatically converts color images into elegant, nuanced black-and-whites. The streamlined Organizer speeds performance and eases importing, tagging and retrieving.

Amazing Movies with Style and Effects
Adobe Premiere Elements 4 makes it possible to create entertaining movies in just minutes. The new Organizer, the same found in Photoshop Elements, helps sort video clips and still photos with visual tagging options for people, places, or events. Video enthusiasts can apply comprehensive movie themes to a sequence of scenes in just a few clicks, creating a movie complete with transitions, effects and DVD menu. Background music and sound effects help underscore emotions, add emphasis, or create a mood. The new Audio Mixer works like a mixing board in a recording studio, adjusting the relative volumes of different audio with sliders. The new Sharing Center centralizes available ways to show off videos. Users can upload and share videos in multiple ways, including Blu-ray disc, the Web, and mobile devices such as the Apple iPhone. Videos also can be exported in a video format based on Adobe Flash® to Web sites like YouTube, without requiring any special encoding.

Pricing and Availability
Adobe's digital imaging and digital video products are available immediately at www.adobe.com and online retailers including, Amazon.com. The products will also be available at Best Buy, Staples, Costco, Fry's, Circuit City, Office Max, Office Depot, Microcenter, J&R, Buy.com and NewEgg.com. Adobe Photoshop Elements 6 & Adobe Premiere Elements 4 for Windows is available as a bundle at an estimated street price of US$149.99. Photoshop Elements 6 and Adobe Premiere Elements 4 for Windows are available separately for an estimated street price of US$99.99 each. Photoshop Elements for the Macintosh platform is expected in early 2008. Information about other language versions, as well as pricing, upgrade and support policies for other countries, is available on www.adobe.com/go/pse6pre4 . For more information, customers can call 1-800-492-3623.

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

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© 2007 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Adobe Premiere, Flash, Photomerge, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Apple and Macintosh are trademarks of Apple Inc., registered in the United States and other countries. Windows is either a registered trademark or a trademark of Microsoft Corporation in the United States and/or other countries.

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