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Nikon Sponsors 'America At Home': Project to Capture Millions of Pictures That Define Life at Home in America
Nikon, in Association with FotoNation.net, Provides 100 COOLPIX S51c Wi-Fi Digital Cameras to Help Photographers Capture and Share their Pictures of 'America At Home'

MELVILLE, NY (Sept. 20) -- Nikon today announced its sponsorship of America at Home -- one of the most ambitious projects ever undertaken to document and photograph the most important place in Americans' lives: Home. Starting this week, 100 of the world's preeminent photojournalists and millions of amateur photographers will fan out around the United States to capture pictures of their life at home. Nikon, in association with FotoNation.net, will provide 100 COOLPIX S51c Wi-Fi enabled digital cameras to photographers, allowing them to easily shoot and send their pictures wirelessly from wherever they may be.

"Nikon is excited to be a part of such a momentous project and provide professional photographers with an easy way to share their vision," says Bill Giordano, general manager for Marketing, COOLPIX, Nikon Inc. "The COOLPIX S51c is the ideal digital camera for this remarkable project because of its wireless sharing ability and high image quality. This camera will help ensure that we can share our concept of home with future generations."

America at Home is produced by former Time, Life and National Geographic photographer Rick Smolan in partnership with IKEA. In the past, Smolan and his team of renowned magazine and newspaper photo editors have successfully produced such notable projects as A Day in the Life of America: America 24x7 24 Hours in Cyberspace and One Digital Day.

Nikon's 8.1-megapixel COOLPIX S51c digital camera lets users take stunning photos and share them instantly via a Wi-Fi hotspot, allowing them to email pictures directly from the camera or upload them to Nikon's 'my Picturetown' online photo sharing Web site. The camera features a 3x Nikkor optical zoom lens and a bright 3-inch LCD screen, so users can compose and share images with ease. The S51c also has features that help the user to take better pictures like advanced face detection for in-focus smiles and VR image stabilization to reduce the chance of taking a blurry photo.

For more information about the America at Home project visit http://www.MyAmericaAtHome.com. For more information about the Nikon COOLPIX S51c and my Picturetown service visit http://www.nikonusa.com.

About myPicturetown.com Nikon COOLPIX s51c owners can utilize myPicturetown.com to store up to 2-GB of images and movies, providing a valuable back-up to memory card storage. Nikon s51c users are also able to access myPicturetown.com from their computers and Blackberry devices, providing instant access to their images anytime, anywhere. For more information, see http://www.myPicturetown.com.

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