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Alereon Driving the Future of Wireless Digital Photography

UWB Leader Partners with Leading Vendors to Deliver Wireless USB Applications.

LAS VEGAS --(Business Wire)-- Mar. 9, 2007 Alereon, Inc., the ultrawideband (UWB) technology leader for mobile WiMedia and solutions based on Certified Wireless USB, is partnering with leading digital camera vendors to demonstrate exciting new Wireless USB (WUSB) applications for the digital photography market. Through these collaborations, Alereon is able to demonstrate the swift, wireless transmission of photos from a digital camera to a PC, camera-to-printer, camera-to-camera and more.

Alereon, with its Wireless-on-the-Go(TM) solution, is the only UWB company offering embedded device-to-device connectivity via Certified Wireless USB from the USB-Implementers. Wireless-on-the-Go enables users to wirelessly connect two handheld devices, such as digital cameras or camera phones, to swap data files over a short distance without eating up large chunks of battery life. Alereon's solutions are ideal because they do use limited SoC processing power and they work in conjunction with almost any operating system, including NetBSD for printers, microITRON for cameras, Windows Mobile 5 for phones and Embedded Linux for HDTVs.

"Alereon feels strongly that the digital photography market is one that is rapidly growing with possibilities and customer demands for creative technology," said Eric Broockman, Alereon's CEO. "With our production-ready solutions offering the same easy-to-use, plug-and-play model as standard USB, including speeds up to 480Mbps, and with 10 times the power efficiency of WiFi, Alereon is proving to be the Wireless USB vendor of choice for digital camera and other personal technology and mobile communications device manufacturers."

For more information about Alereon's Certified Wireless USB solutions please visit http://www.alereon.com

About Alereon, Inc.

Alereon, Inc. is a fabless semiconductor company using revolutionary ultrawideband (UWB) radio technology to develop high-bandwidth, low-power, low-cost Wireless USB and WiMedia UWB chipsets that are ideal for today's portable products, like digital cameras, mp3 players and cell phones. Our mission is to replace the complex tangle of wires that interconnect today's electronic devices with wireless links. For more information, visit http://www.alereon.com

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