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Noromis Announces Introduction of Noromis PhotoLab

New Computer Software Simplifies Digital Photography

VERONA, N.J. -- Noromis has announced the rollout of Noromis PhotoLab, its premiere product for importing, enhancing and printing digital photos. According to Maurice Hamoy, president of Noromis, "This new computer software has been designed to simplify digital photo retrieval, and picture processing. The consumer will be able to produce beautiful, lab-quality prints automatically. It will be as easy as having a photo kiosk at home."

After intensive, and rigorous usability testing, Noromis has developed some unique aspects to its product, including the ability to intelligently, and automatically adjust for exposure, contrast, color balance, saturation, sharpness, red-eye, and digital noise. Just click the sample photo that looks best to you. Fine-tune one photo at a time, or auto fix an entire batch of photos all at once.

The built-in enhancement intelligence is designed with one goal -- achieve the best prints the camera, printer, and paper are capable of producing.

Noromis PhotoLab always preserves the original file. All enhancements are applied to the original file on the fly, so no data is lost during multiple, intermediate saves to JPEG, an incrementally lossy compression format. Noromis PhotoLab also performs all scaling internally based on any chosen print size, so the precisely perfect number of pixels is sent to the printer to yield vibrant, crisp results on that specific printer. Print layouts are handled automatically based on the chosen print size, so no paper is wasted.

Anyone who has a PC with Windows XP, or the new Windows Vista can, with simple on-screen prompts, and minimal keystrokes, download photos from a digital camera, or memory card, make these adjustments, and save, or print the photos, create a slide show, or forward them to friends, and family.

*Just What You Need*

Noromis PhotoLab is designed to make drop-dead easy and fast the creation of beautiful prints from a digital camera, without having to become a photo editing expert. Unlike other photo editing applications, which provide hundreds of tools for all manner of photo effects, Noromis PhotoLab is focused on what 95 percent of home digital photographers want 95 percent of the time: in one session -- get photos from the camera, automatically fix any errors in exposure, contrast, color balance, saturation, and sharpness, easily fix annoying red eye, and then print to any size, and get the best looking prints their printer, and paper are capable of. And Noromis PhotoLab does it quickly in as few as five clicks -- better and faster than anyone else.

Get Photos

The Get Photos Wizard kicks in any time a camera, thumb drive, or other photo storage device is plugged into the computer. Choose whether to download only, download enhance, and print, or download, and view a slide show. Choose where to save photos, and whether to delete them from the photo device, and then watch as Noromis PhotoLab copies, and automatically enhances each photo.

Noromis PhotoLab also enables Windows Explorer like navigation of existing photos, so customers can auto fix, and print their entire photo library, past, present, and future. Batch processing of multiple photos is also available.

Intelligent Enhancements

During auto fix, Noromis PhotoLab rapidly analyzes five key interrelated aspects of photo quality: Exposure, Contrast, Color Balance, Saturation, and Sharpness. Optionally, Noromis PhotoLab can also fix red eye, and reduce noise.

The brilliant results Noromis PhotoLab software is capable of depends on its deep understanding of the significantly interrelated nature of each of these key parameters. For example, adjusting contrast affects exposure, which in turn can modify how sharp the photo appears. If applied in the wrong, order, the results are at best unexpected. That is the potential problem in other photo enhancement software: by offering great flexibility in applying options, but failing to provide the appropriate guidance in how to make changes, these products leave every-day users open to too many potential innocent, yet quality-compromising mistakes.

When Noromis PhotoLab automatically analyzes the photo, it starts with the, original, adjusts each enhancement individually, and then applies changes in the correct, order of operations to achieve professional results. This built-in intelligence rivals the best professional photo labs available.

Designed for Printing

The built-in enhancement intelligence is designed with one goal -- achieve the best prints the camera, printer, and paper are capable of producing. Since Noromis PhotoLab accumulates, then applies all changes to the, original file, no data is lost during multiple, intermediate saving operations to JPEG, an incrementally lossy compression format. Noromis PhotoLab also performs all scaling, and sharpening internally based on any chosen print size, so the precisely perfect number of pixels is sent to the printer to yield vibrant, crisp results on that specific printer. Print layouts are handled automatically based on the chosen print size, so no paper is wasted.

Share

Noromis PhotoLab may be designed for printing, but it also offers tools for sharing. Save photos in one of several common image formats, including a PDF slide show, or email photos to family, and friends. Optimize the photo size for the desired usage: Web posting, or email. All capabilities are easily accessible from the Share tab.

Availability

Noromis PhotoLab is available online (http://www.Noromis.com), or by calling (toll free) (866) 655-9210, at a retail price of $49.95. Customers may register the product to receive free updates automatically as they become available. Noromis provides free technical support to registered users within one current major release.

Special Dave's Deal: Imaging Resource readers can get a $15 discount on the product through July 1 by entering the code "Dave15" in the coupon code field.

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