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PENTAX ANNOUNCES OPTIO A30 AND OPTIO W30 COMPACT DIGITAL CAMERAS

GOLDEN, CO. (February 21, 2007) PENTAX Imaging Company has announced two compact digital cameras in advance of the Photo Marketing Association International Trade Show (PMA 2007).

The PENTAX Optio A30 features 10.0 effective megapixels, a 1/1.8 inch CCD with a wide dynamic range for superior tones, an smc PENTAX zoom lens and an image processing engine that gives a rich color reproduction. The PENTAX original Shake Reduction (SR) technology in the A30 has been improved by adding both Digital and Movie SR for improved image capture in low-light settings and telephoto capture. A unique Face Recognition AF & AE function offers better results in photographs by automatically detecting faces, and then adjusting exposure and focus to properly capture portraits.

The Optio A30 is the sixth DivX Certified digital camera manufactured by PENTAX in the past 18 months. As a DivX Certified digital camera, the Optio A30 makes it easy for users to create their own media for both business and social purposes. With the push of a button, users can instantly record high-quality DivX video and discover simple playback on any of the 50 million DivX Certified consumer electronics devices available today. DivX also enhances the ease and quality of video clips posted to popular broadcast sites such as www.stage6.divx.com.

PENTAX also announced the PENTAX Optio W30, the fifth model in the manufacturer’s waterproof digital camera line. With an enhanced waterproof design, the Optio W30 performance capacity has more than doubled and now allows photographers to capture images underwater up to 10 feet for 2 hours. The generous 2.5 inch LCD monitor offers an LCD Bright Mode that can adjust the brightness of the screen as necessary for improved viewing in the sunlight. Ever the perfect camera for capturing adventure in the outdoors, the Optio W30 also features both Digital and Movie SR modes to reduce blur in both image and video capture. The Optio W30 also features the Face Recognition function and Macro Photography mode to allow image capture at under half an inch for stunning close-ups of photography subjects such as flowers, insects, jewelry and much more.

Both models will be featured along with the entire line of PENTAX digital compact and SLR cameras and lenses in Booth G151 at PMA 2007 in Las Vegas, Nevada from March 8 – 11, 2007. Priced at US $349.95, the Optio A30 will ship in late March 2007, while the Optio W30 will ship the same month for US $299.95.

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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