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NIKON’S NEW COOLPIX P-SERIES CAMERA ALLOWS PHOTOGRAPHERS TO UNLEASH THEIR CREATIVITY
The COOLPIX P5000 Produces Superior Image Quality with Flexible Control

MELVILLE, NY (February 19, 2007) – Nikon is pleased to introduce the COOLPIX P5000 to the Nikon COOLPIX Performance Series of digital cameras. The new COOLPIX P5000 offers advanced functions, ease of operation, and high image quality that is sure to satisfy photo and camera enthusiasts. The P5000 boasts 10 effective megapixels, a 3.5x Zoom-Nikkor glass lens, an optical viewfinder, and an incredible, bright high resolution 2.5-inch LCD monitor with anti-reflection coating. The P5000 incorporates a new advanced image processing engine, which optimizes low light performance and color reproduction, and Nikon's optical VR image stabilization, which compensates for camera shake.

" The COOLPIX P5000 was designed for the photographer who enjoys a high level of control, advanced imaging technologies and the ability to take creative control of their photography," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "The P5000 will be compatible with system-expanding accessories that will allow photographers take their creativity and images to new heights."

High performance and superior image quality are the hallmarks of the COOLPIX P5000. With 10 megapixels of resolution, photographers can capture the finest details in their images, as well as have the ability to crop creatively and produce beautiful large prints. The 3.5x Zoom-Nikkor glass lens provides compositional versatility when zooming in for tight close ups or zooming out to capture expansive landscapes.

The P5000 provides optical VR image stabilization, which helps compensate for camera shake to produce sharper images. The VR stabilizes images displayed on the 2.5-inch LCD, which makes it easier to frame and capture images. Another advantage of the optical VR image stabilization is that it helps achieve smoother action in the movie shooting modes of the P5000 and when using the optional TC-3ED Tele converter with 378mm of telephoto performance.

The COOLPIX P5000 features a new advanced image processing engine with enhanced noise reduction and an improved signal-to-noise (S/N) ratio that preserves image quality even when shooting at high ISO settings. The P5000 extends the light sensitivity range to ISO 3200*, which makes it possible to capture fast moving subjects with outstanding clarity, even in lower light conditions.

COOLPIX P5000 users can take advantage of the new mode dial which provides quick access to a selection of 16 different scene-optimized modes, seven movie modes, Anti-Shake mode and High Sensitivity mode. A turn of the mode dial to Anti-Shake mode activates High ISO and Best Shot Selector (BSS) in addition to VR, which automatically sets the optimal ISO for steady results and will allow users to select and save the best image from up to ten sequential shots. In addition, the mode dial has the choice of Programmed Auto [P], Shutter-priority Auto [S], Aperture-priority Auto [A], and Manual [M] exposure modes for even greater camera control.

The COOLPIX P5000 features a new menu interface that makes navigating and selecting images simple, while providing easy access to advanced functions for enhancing and correcting images. This includes everything from the new image optimization settings, which offer a choice of four color filters for shooting with monochrome filter effects, to barrel distortion control, which can correct images when using a wide-angle converter and can display the corrected image on the LCD in real time.

The COOLPIX P5000 has three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF**, which can automatically find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched. Because the P5000 has a 2.5-inch high resolution LCD monitor with anti-reflection coating, viewing the monitor is easy even in bright sunlight. The COOLPIX P5000 also features a new optical viewfinder for those photographers who prefer a classic composition aid.

The COOLPIX P5000 is compatible with add-on system components to extend the user's creative possibilities, including the 24mm*** Wide-angle lens Converter (WC-E67) and the 378mm*** Telephoto Converter lens (TC-E3ED). A built-in accessory shoe supports the use of Nikon's advanced i-TTL flash control for external flashes, including the SB-400, SB-600, and SB-800 Speedlights.

The P5000 also comes with Nikon's PictureProject software. Powerful yet user-friendly software makes transferring, organizing, editing and sharing photos easy. Furthermore, the P5000 has PictBridge support and is compatible with SDHC cards.

The COOLPIX P5000 will be available nationwide in March 2007. The P5000 has an MSRP of $399.95. For more information about these and other COOLPIX cameras, please visit www.nikondigital.com.

*ISO 3200 is available only for images of 5 MP (2592 x 1944) or smaller.
**Face recognition capability may be limited in some shooting conditions.
*** 35mm equivalents

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; Coolscan® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

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