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Canon’s PowerShot SD900 Digital ELPH Coach Edition Gift Set Combines Form, Function, Fashion & Marks a Major Milestone for Good Measure

For those eyeing the satin luster of the new Canon PowerShot SD900 Digital ELPH camera’s Titanium body, taking in its slim profile and gracefully curved lines, Canon offers a special treat just in time for the holiday season --- something to wrap it in. Canon has once again commissioned the renowned leather crafters at Coach to create a limited edition signature camera case for the flagship of the Digital ELPH line.

As elegant and stylish as the camera inside, the leather and fabric case emulates the styling and details of the finest designer luggage right down to the Coach leather luggage tag and the chromed snap swivel that hooks the leather wrist strap to the case. Rendered in black with the iconic Coach “C” woven boldly into the fabric, the limited edition PowerShot SD900 Digital ELPH Coach Edition Gift Set includes the top-of-the line SD900 Digital ELPH camera, the Coach designer case, as well as a Coach edition metal neckstrap, a camera wrist strap, a 32MB SD memory card, a rechargeable lithium-ion battery pack and battery charger.

Because of its consumer appeal and exclusivity, the new PowerShot SD900 Digital ELPH Coach Edition Gift Set is a key component of the Canon ELPH’s milestone 10th anniversary celebration. Since its introduction in May 1996, the Canon ELPH camera series has established its sales dominance and popularity over the compact digital camera market segment as well as the Advanced Photo System film-based format. All told, Canon has sold more than 33-million1 ELPH cameras in the young brand’s first ten years.

Attractively presented in a white gift display box and red ribbon, the PowerShot SD900 Digital ELPH Coach Edition Gift Set will be available in select retailers end of October for an estimated selling price of $549.99*.

“Canon’s collaboration with Coach began several years ago and continues to this day thanks to overwhelmingly positive response from the public and the commitment to quality excellence and innovation that both companies embrace,” said Yukiaki Hashimoto, senior vice president and general manager of the consumer imaging group of Canon U.S.A., Inc. “This new PowerShot SD900 Digital ELPH Coach Edition Gift Set lives up to that tradition and achieves – to borrow a phrase from our friends at Coach – the perfect balance between aesthetics and functionality.”

Other elements included in the PowerShot SD900 Digital ELPH Coach Edition Gift Set are a USB 2.0 Interface cable for high-speed transfer of images from camera to computer or printer; an audio/video cable for transferring and viewing of video on computer or television screen; and the Digital Camera Solutions CD-ROM, containing the latest, easy-to-use software programs for enhancing and managing images.

The PowerShot SD900 Digital ELPH Camera

About the size of a deck of playing cards, the SD900 Digital ELPH camera measures fractionally more than an inch thick with its 3X (37-111mm equivalent) optical zoom lens retracted safely into the case; a mere 2.35 inches high and less than 3.6 inches long.

The model SD900 Digital ELPH camera also features a brilliantly enhanced, 2.5- inch, 230,000-pixel, color TFT LCD monitor with a wide viewing angle, making images easier to preview and review and camera menus easier to read in a wide range of lighting conditions.

The camera is equipped with Canon’s exclusive new DIGIC III image processor that accounts for higher performance levels, including faster start-up, autofocus and shutter response times, an increase in processing speed, and of course, improved image quality and more efficient power consumption resulting in extended battery life under typical shooting conditions.

Finally, for those who wish to shoot high-resolution videos with sound, the camera’s XGA 15fps movie mode is just the ticket. When combined with a high-capacity 4GB SDHC memory card, this diminutive digital dynamo can capture action for up to 30 minutes straight.

About Canon U.S.A., Inc.

Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The company is listed as one of Fortune's Most Admired Companies in America and is rated #35 on the BusinessWeek list of "Top 100 Brands." Its parent company Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking second overall in the U.S. in 2005, with global revenues of $31.8 billion. For more information, visit www.usa.canon.com.

About Coach, Inc.

Coach, with headquarters in New York, is a leading American marketer of fine accessories and gifts for women and men, including handbags, women's and men's small leathergoods, business cases, weekend and travel accessories, footwear, watches, outerwear, scarves, sunwear and related accessories. Coach is sold worldwide through Coach stores, select department stores and specialty stores, through the Coach catalog in the U.S. by calling 1-800-223-8647 and through Coach's website at www.coach.com. Coach's shares are traded on The New York Stock Exchange under the symbol COH.

All referenced product names, and other marks, are trademarks of their respective owners.

Specifications and availability are subject to change without notice.

*Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.

1 According to Canon Inc. internal reference.

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