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ADVANCED PERFORMANCE AT ITS BEST; FUJIFILM’S NEW NINE MEGAPIXEL FINEPIX S9000 DIGITAL CAMERA
Advanced Amateur Model Matches New Sensor with Real Photo Technology for High-Resolution Images with Less Noise

Valhalla, NY, July 28, 2005 – Fujifilm has added another “first” to its imaging legacy with today’s introduction of the SLR-styled FinePix S9000 digital camera, the world’s first nine MegaPixel model for advanced amateur photographers.

Advanced digital photographers have been eagerly awaiting this addition to Fujifilm’s popular S-series line. The FinePix S9000 digital camera boasts 9.0 effective MegaPixels that capture up to 3,488 x 2,616 recorded pixels (9.12 million) – the highest resolution of any consumer-grade camera on the market.

While these record-breaking numbers are impressive alone, Fujifilm understands there is more to a great digital picture than resolution. It is this understanding, along with its rich history of photographic excellence, which drove Fujifilm to incorporate its groundbreaking Real Photo Technology into the FinePix S9000. The company’s latest innovation matches the nine MegaPixel, 5th Generation` Super CCD HR sensor, with a super-sharp Fujinon lens and the RP Processor technology found currently in the critically-acclaimed FinePix F10 digital camera.

A hallmark of Fujifilm’s Real Photo Technology is its ability to reduce the amount of graininess or “noise” in digital pictures. This noise is often apparent in high-resolution photos, particularly those shot at high ISO-equivalent sensitivities. With Real Photo Technology, the FinePix S9000 can take pictures at ISO 1600 -- at full resolution. Other benefits of Real Photo Technology include speed of operation (the FinePix S9000 has a high-speed start-up time of only 0.8 second with shutter lag down to 1/100 second) and longer battery life.

“The unmatched resolution of the FinePix S9000 will garner the most attention. However for those in the know, the most impressive feature of this camera will be its low noise processing,” explained David Troy, Senior Product Manager, Consumer Products, Electronic Imaging Products Division, Fuji Photo Film U.S.A., Inc. “High resolution photos suitable for sizable enlargements have often come at the expense of noise, particularly in this style of camera. While we cannot say that noise will be completely eliminated, especially at the highest ISO settings, the apparent amount will be far less than what shooters have come to expect at this level of resolution.”

In addition to offering low noise processing, the new FinePix S9000 is equipped with a bevy of features that will appeal to the photo hobbyist. One of those features is a world-class Fujinon 10.7x wide-angle optical zoom lens that is the equivalent of having a 28-300mm zoom on a 35mm camera. This zoom range is ideal for a wide variety of shooting situations and thus makes the purchase of additional lenses unnecessary.

Other features appealing to the photo hobbyist include:

Mode dial with multiple settings, including Anti-Blur that automatically adjust the camera’s ISO settings to combat camera shake and blur and Natural Light for more natural looking photos, particularly in low light
A manual zoom that along with the auto exposure and auto focus functions, are operational during full frame (VGA-quality; 30 fps) movie capture
The ability to shoot in the RAW file format
A Super Macro Mode for pictures up to 0.4-inches
Hot shoe and Syncronizing terminal for external flash
Live histogram exposure setting checks prior to shooting
In-camera highlight warning function that alerts the user to overexposed areas of just-taken pictures
Strong auto-focus assist illuminator for quicker focusing in low light
Tilting LCD for high and low-angle shooting; adjustable LCD and electronic viewfinder frame rates of 30 frames-per-second or 60 frames-per-second for smoother viewing
Dual media slot accepts xD Picture card and CompactFlash/Microdrive
Framing pictures through the FinePix S9000’s LCD as well as its video features should be of particular interest to many advanced amateur digital photographers who want all the controls of a digital SLR camera but are hesitant to lose some of the convenient and useful features commonly found in point-and-shoot cameras.

“An all-in-one camera like the FinePix S9000 is so appealing because it offers the best of both worlds; the photographic controls of a DSLR and the movie mode and LCD framing capabilities of the point-and-shoots,” remarked Troy.

The FinePix S9000 will be available in early September at a price of $699.95.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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