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velocitimage(tm) kiosk results

Pxidigital® retail trial
Greenwood Plaza, North Sydney, 4th April - 6th May, 2005.

Greenwood Plaza principle driver is from the Railway Station-Nth Sydney Station Ramp and shopping arcade being the major access point to and from North Sydney CBD with approx. 25,000 rail commuters per day traveling to and from work each day (50,000 visitations total passing by per day). Same profile each day with approx. 40% of the traffic passing our test site each day. The majority were rushing to work and rushing to catch trains home. Traffic flow between 9am-12 noon and 2pm-4.30pm minimal past our site,although in other area’s food court etc –excellent traffic flow which comes in from many entry/exit points.
12-2pm approx. 1,000-2,000, mainly Optus and other office workers getting lunch.


Preliminary results only.

Surveyed over 200 customers.
1. Ease of use - over 90% very good
2. Value - over 90% very good
3. Quality of prints - over 90% very good
4. Overall experience - over 90% very good
5. How often would you use a instant print kiosk - over 60% often.
6. If offered enlargement 8"x10" option - over 60% occasionally.
7. Time taken to print - over 90% very good.
8. Additional notes - most thought our offer was superior to Kodak kiosks.

What we learnt:
It was the first time we put our kiosk that was ‘retail ready’ before the public. Prior to this we had done beta testing only at Australia Square, George Street, Sydney and with various wireless Telco’s in Europe/Australia/Japan.

Out GUI needed some modifications, mainly moving buttons - by grouping we saved approx 15 seconds in turn around time per customer. Our average order 30 prints. (national average 15 prints) We had many comments about the size of the numbers on customer prints button, so we doubled the font size, resulting in no further issues.

We wanted to test our Express Print Option - over 60% chose this option - its a 3 step print option. Once the customer hits express its a 3 minute process to print 40 better than lab quality prints.

Our customer turn around is twice if not 3 times faster than competition kiosks because of the combination of the above and by combining two high speed engines.

We found the GUI tools were used by customers generally the 2nd time when they returned to do further printing - we were not charging for these options. Feedback on these enhancement options were that some competitors charge up to 49 cents for each modification per print. An example of our customers indicating our options were so easy to use was our red eye removal where one simply rubbed the eye on the image with your finger and in a split second its removed, this had great positive feedback.
bharrop@ozemail.com.au

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