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Feb. 10 Cartridge World North America today announced plans to promote the printing of digital photos and educate consumers about the ease and affordability of maintaining photo albums. Cartridge World is the largest cartridge refilling service, allowing customers to refill their printer cartridges with as much ease as they refill the gas tanks of their cars. This process typically costs consumers 50 percent less than brand new cartridges. With an estimated 54 million digital cameras in the hands of consumers, film cameras have taken a backseat to its digital counterpart for the first time in history,

creating an increased demand for affordable printer consumables such as ink and paper. Additionally, recent surveys suggest that only 13 percent of digital images end up on paper, compared to 98 percent of
film images. Leading the trend,

Cartridge World is proactively addressing the misconception of costly home printing of digital photos. "We want people to have the ability to print as many photos as they want without being worried about cost," said Burt Yarkin, CEO of Cartridge World North America. "With an affordable service like Cartridge World, customers can print their digital photos at home for the same price as having a roll of film developed at the store." Customers can bring their empty ink and toner cartridges from HP, Canon, or other printer manufacturers into Cartridge World locations and have them refilled while they wait. The process takes about 10 minutes and can be done for half the cost of buying a new branded cartridge.

A brick-and-mortar concept, Cartridge World locations are quickly becoming commonplace throughout the United States. More than 125 Cartridge World locations are open across the nation with another 150 under construction. Cartridge World was founded in South Australia in 1991 and is currently the world's largest cartridge refilling franchise. In addition to providing refill services, Cartridge World's more than 750 locations worldwide deal in compatible and original manufacturer cartridges for inkjet printers, laser printers, fax machines and photocopiers as well as additional supplies for fax machines and copiers. For more information, contact Burt Yarkin at (866) 4-RELOAD or visit http://www.cartridgeworldusa.com .

Contact: Sherri Fishman, Fishman Public Relations, 847.945.1300, pr@fishmanpr.com

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