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PMA 2005 - February 8, 2005 - Fujifilm is recognized as a full-line supplier of high quality digital cameras that meet the wide range of consumer abilities, from beginner to advanced amateur. Balancing their product assortment, Fujifilm traditionally offers strong entry-level camera options, providing operational simplicity without sacrificing Fujifilm's renowned image quality.

Today, Fuji Photo Film U.S.A., Inc., continues this legacy - and improves upon it -- with the introduction of the FinePix A345 and FinePix A350 digital cameras.

These newest additions to Fujifilm's diverse digital camera line usher in a new, more contemporary look for the popular A-Series cameras. Gone are the lens covers that defined earlier A-Series models and in their place sit new 3x optical zoom lenses that retract directly into the camera bodies for a smooth outer surface. This feature makes the FinePix A345 and FinePix A350 smaller and more compact than their predecessors, allowing them to slide effortlessly into a coat pocket or handbag for all-the-time camera accessibility.

Image quality and overall performance get a boost as well. The FinePix A345 and FinePix A350 have 4.1 MegaPixel and 5.2 MegaPixel CCDs, respectively, as well as new image processors for more robust color and quicker frame-to-frame shooting. Built-in, pre-programmed scene modes take much of the guesswork out of camera settings, and the new models possess LCDs larger than previous A-Series cameras for checking just-taken photos before sending them off for printing. As an added plus, captured movies now become "talkies" with the addition of sound to the cameras' video feature.

Both cameras will be available in March 2005. The FinePix A345 will carry a manufacturer's suggested retail price (M.S.R.P.) of $249.95 while the FinePix A350 will have a manufacturer's suggested retail price of $299 retail price tag.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.

In the U.S., Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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