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PMA 2005 - February 8, 2005 Today, Fuji Photo Film U.S.A., Inc., unveiled the FinePix F10, a 6.3 MegaPixel Super CCD HR digital camera with Fujifilm's new Real Photo Technology for improved picture taking in low light situations, more efficient power consumption and faster overall operation.

Real Photo Technology, the latest imaging innovation from Fujifilm, is a synergy of three key devices: a sharp Fujinon 3x optical zoom lens, Fujifilm's 5th generation Super CCD sensor and the newly developed RP Processor, which possesses all of the advance signal-processing know-how of the professional FinePix S3 Pro digital SLR camera. With Real Photo Technology users of the FinePix F10 can capture beautiful digital images with very little noise at ISO settings all the way up to 1600 at full resolution. This allows the photographer to shoot without a flash in the "Natural Light" scene position, preserving mood and reducing red-eye. Real Photo Technology also allows for higher shutter speeds that minimize blurriness in photos at even the highest ISO settings.

This combination of devices in the FinePix F10, particularly the sensor and processor, has also led to advances in power consumption and operating speed. According to research conducted for Fujifilm U.S.A., consumers are searching for digital cameras that run more efficiently, giving them more pictures per battery charge. The FinePix F10 answers these requests, taking 500 pictures per single, full charge of its lithium ion battery*.

In addition, the FinePix F10 is fast - very fast, in fact -- on par with the industry-leading Fujifilm FinePix E550. It goes from off to ready-to-shoot in a blink of an eye: a mere 1.3 seconds. The FinePix F10 also takes the "lag" out of shutter lag, firing a scant 1/100th second after the auto exposure/auto focus locks. For even faster operation, a High-Speed Shooting mode speeds up the exposure and focusing processes, making the capture of moving subjects a snap. This operating speed instills confidence that even the most unexpected moments will be saved by the user in famous Fujifilm color.

Ron Gazzola, Marketing Manager, Digital Devices Division, Fuji Photo Film U.S.A., Inc., observed, "These performance numbers are just what consumers want to hear and are possible due to yet another breakthrough technology from Fujifilm. As consumers begin to search for their second or third generation digital camera, they've added an important factor to the purchase equation - experience. This experience is telling them that while image quality and camera ergonomics are important, other details play a big role in their overall satisfaction. Fujifilm, through its recent research of digital photographers and years in the camera business, has identified these details and is addressing them with new advances like Real Photo Technology."

The FinePix F10 has a sizable LCD (2.5 inches), great for sharing just-taken pictures with friends or family. LCDs were designed chiefly for the review of photos, but they have increasingly become the primary scene-framing tool of many consumers -- even though many lament over their performance in low-light situations. To combat this and improve low-light performance, the LCD of the FinePix F10 has a gain-up function that makes the subject easier to see, a great feature for a camera with a LCD as its primary framing feature.

Key, at-a-glance facts for the FinePix F10 include:

» Effective 6.3 MegaPixel
» 5th Generation Super CCD HR
» 3x optical zoom
» Large, bright 2.5-inch LCD
» Real Photo Technology for low noise at ISOs as high as 800 in Auto and 1600 in Natural Light mode; fast shutter speeds prevent blur in low light scenes
» 500 pictures per single full battery charge
» 1.3 second boot-up time; shutter lag down to 1/100th second after AE/AF locked; High-Speed Shooting mode provides quicker auto exposure and auto focus for even faster operation

» April 2005 availability; manufacturer's suggested retail price (M.S.R.P): $499.95

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked in the top ten for U.S. patents granted during the last decade, employs 73,000 people worldwide and in the year ending March 31, 2004, had global revenues of more than $24 billion.

In the U.S., Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Recording/Storage Media, Film and Imaging Systems, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is committed to being an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

All product and company names herein may be trademarks of their registered owners.

* Based on testing standards set by CIPA

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