In September 2018, Fujifilm made the official announcements that it was working on a 100-megapixel medium format mirrorless camera—the Fujifilm GFX 100. Since then, we've had exclusive hands-on time with the behemoth, published our first-impression video review and shared pre-production photo samples.
We're yet to get our hands on a fully-reviewable version of the GFX 100, but to tide you over in the meantime, we're sharing a little documentary from Cinema5D that takes a behind-the-scenes look at the development process of Fujifilm's latest medium-format mirrorless camera system.
A screenshot from the mini-doc showing how the IBIS is pieced together in the factory.
Titled 'Birth of a Camera: Fujifilm GFX 100,' this 17-minute video is part one of a two-part series that takes an exclusive inside look at the development process of the GFX 100. Throughout the video, Cinema5D co-founder Johnnie Behiri travels to various Fujifilm locations in Japan to talk with the executives, engineers and designers that had a part in bringing the GFX 100 to life.
The video addresses how the development process took place, from the initial conception to the final mock-up. Little by little, Behiri follows the vague chronological timeline of the creation process, from talking with the initial Fujifilm 'CLAY' designers who sketched up the original form of the camera to the engineers who created countless mock-ups to ensure the required components could fit inside the frame of the camera.
A screenshot from the mini-doc that shows how testing is done on the face-detection autofocus.
It's a bit of a long watch, but well worth it if you have some free time over your lunch break or before bed.
Behiri notes in the accompanying blog post for this video that while Fujifilm does run a paid banner campaign on its website, the project was initiated and its production costs entirely self-funded by Cinema5D.


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