Fujifilm introduces new J-series digital camera range at PMA 2008
Affordable new FinePix J10 and J50 combine style and compact design with powerful feature sets

Fujifilm UK today announced the debut of a brand new J Series of digital cameras, with the FinePix J10 and J50. Designed for consumers seeking an affordable digital camera that doesn’*‚„’‚‚‚‚t compromise on features, the FinePix J10 and J50 provide powerful, easy to use models that fit into a pocket or handbag for instant accessibility.

Housed in a compact body just 19mm thick, the FinePix J10 incorporates an 8.2 Megapixel CCD sensor, a 2.5’*‚„’‚‚‚¦‚“ LCD and a 3x Fujinon optical zoom lens. The FinePix J50 takes things a step further, adding a high resolution 2.7’*‚„’‚‚‚¦‚“, 230K pixel LCD and a powerful Fujinon 5x optical zoom that provides a 37mm-185mm equivalent focal length range. Despite the larger zoom and screen the FinePix J50’*‚„’‚‚‚‚s compact design is remarkably svelte, at only 23mm thick.

The FinePix J10 and J50 are available in either Matt Black or Brushed Silver. There’*‚„’‚‚‚‚s also the special edition FinePix J12, which has the same specification as the FinePix J10, but comes in blue and pink. Both models use Fujifilm’*‚„’‚‚‚‚s Picture Stabilisation Mode to reduce blurry images that can be caused by camera shake or subject movement especially in low light settings. Automatically choosing the correct light sensitivity and best-matching shutter speed, the FinePix J10 and J50 help to freeze the action and produce the highest-quality digital pictures without the blur and noise often associated with low-light photographs.

Fujifilm’*‚„’‚‚‚‚s new J-series models also offer the following attractive features:

Scene modes: Pre-programmed scene modes provide top-quality photos in a wide-range of shooting conditions. The FinePix J10 has 14 scene modes and the FinePix J50 has 15
Movie Mode: Capture QVGA quality movie clips at 30 frames per second with sound. Great for when you don’*‚„’‚‚‚‚t have your video camera to hand
xD/SD/SD-HC compatible slot: The FinePix J10 and J50feature an xD/SD compatible slot which accepts not only Fujifilm’*‚„’‚‚‚‚s traditional xD-Picture cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too
Battery Life: Long-life rechargeable Li-ion battery for extended shot life
Adrian Clarke, Fujifilm's Director of Digital Products, said: "We set out to produce a range of affordable cameras that didn’*‚„’‚‚‚‚t compromise on features or styling. The new FinePix J10 and J50 offer just that; carry-anywhere portability combined with high quality results and impressive feature sets at pocket-friendly prices.’*‚„’‚‚‚¦‚“

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