ArcSoft Print Creations(TM): New Applications for OEM Licensing

Print-Project Software Suite Demonstrated at PMA

LAS VEGAS --(Business Wire)-- Mar. 8, 2007 ArcSoft, Inc. announced the addition of three new applications to the ArcSoft Print Creations(TM) product suite today at the PMA 2007 Convention. Photo Book, Photo Calendar and Funhouse applications are now available for OEM licensing along with the existing Greeting Card application. Each print-project software comes packed with a full set of professionally designed themes and layouts for all occasions and in all kinds of styles. End-users personalize the themes with their own digital pictures and text. OEMs can easily supply additional creative content.

"In minutes, Print Creations users can put together a fully-personalized, high-quality photo book, calendar or album page, that people will want to print over and over again," said Michael Downs, ArcSoft Vice President of Marketing and Business Development. "And since the software includes both 'Get New Templates' and 'Get New Projects' features, OEMs can continually provide their customers with compelling new reasons to print."

ArcSoft Print Creations(TM) stands apart from other print-project software because it enables OEMs to:

-- Configure their ideal bundle by choosing the applications that work best with their device, website, or media

-- Easily brand or customize the software with logos, marketing messages, paper and printer profiles, and links to their own online print service

-- Supplement the program's library of professionally designed project templates with their own creative content

-- Automatically offer fresh, new content and additional project types to end-users through a built-in upgrade mechanism

Pricing and Availability

All of the Print Creations applications - Greeting Card, Photo Calendar, Album Page, Photo Book, and Funhouse - are available in both Windows and Macintosh versions for OEM licensing. For more information, visit http://www.arcsoft.com/products/printcreations.

About ArcSoft

ArcSoft, Inc. is an industry leading software developer of multimedia technologies and applications across desktop and embedded platforms. Working closely with major OEM manufacturers, ArcSoft offers a full line of imaging and video solutions that enhance the features, performance, and user experience of mobile phones, digital cameras, optical drives, personal computers, and consumer electronics devices. For further details, visit http://www.arcsoft.com.

(C) 2007. All rights reserved. ArcSoft and the ArcSoft logo are registered trademarks of ArcSoft, Inc. ArcSoft Print Creations is a trademark of ArcSoft, Inc