Oct. 28 Nikon expanded its popular Coolpix line of digital cameras today with the announcement of the new Nikon Coolpix 3700, a sub-compact digital camera with an advanced feature set, small size and refined style. The Nikon Coolpix 3700, with its precision 3x Optical-Zoom Nikkor lens and 3.2-megapixel resolution, delivers pristine images (2,048 x 1,536-pixel) and will appeal to digital photographers who value portability, image quality and style.

"The Nikon Coolpix 3700 is engineered to shoot in style," said
Jerry Grossman, vice president, marketing, Consumer Digital Products and Compact Cameras for Nikon Inc. "Our designers have combined the trademark Coolpix ease-of-use features and traditional Nikon quality with a new sophistication and high-end feel that speaks exceptionally well to digital photographers looking for a unique experience with their camera."

New Enhanced Features For the Digital Lifestyle The Nikon Coolpix 3700 incorporates a host of new and exciting Coolpix
features designed to make picture-taking fast and simple. The Nikon Coolpix 3700 is the first Coolpix camera to use SD memory, the fastest growing and most widely embraced digital medium available today. SD memory allows for smaller design and integration between other digital devices throughout the
home. The camera comes equipped with 15 Scene Modes, including Portrait, Party/Indoor, Sunset, Museum, Fireworks Show, and now includes the Panorama Assist Mode (previously in the Coolpix 4500), which instantly automates the process of capturing and piecing together beautiful seamless panoramic images. Scene Modes are menu accessible and make capturing a great exposure of that perfect moment as easy as "point and shoot."

The Nikon Coolpix 3700 also boasts Nikon's incredible Macro Mode for crystal clear images and quick, sharp focusing at distances as close as 1.6 inches. Additional features include eight movie modes, and the Coolpix 3700 is the first Coolpix digital camera to allow for TV-resolution (640 x 480 pixels) movies at 30 frames per second (fps), with sound. With the Coolpix 3700, Nikon has introduced a new rechargeable, Lithium-ion battery, the EN-EL5 and charger, MH-61, to give up to 200 shots
between charges. Additionally, Nikon leads the industry in supporting the new Duracell CP-1 battery, which will allow for up to 250 shots before disposal. Together, the two options, plus a new A/C adapter, give the Coolpix 3700 all the power it needs. The camera will ship with the EN-EL5 Battery and MH-61
Charger. 5 Hours Voice Recording plus Voice Memos

Besides capturing stunning images, the Coolpix 3700 can also record up to 5 hours of voice or 20 seconds of audio tagged to each image. These 2 great features allow the camera to act as a dictation device or to note the time and location of a particular shot.

Superior Nikon Technology Inside its 4.6 oz. brushed aluminum body (without battery and memorycard), the Nikon Coolpix 3700 utilizes Nikon's own advanced image-processing algorithm to ensure accurate color reproduction, sharp contrast and consistent
image quality through virtually every shooting condition. The camera also uses high-precision 256-segment Matrix exposure metering and Auto White Balance (AWB) with TTL control.

Out Of The Box and Ready To Shoot The Nikon Coolpix 3700 incorporates NikonView 6 photo management software to easily transfer, browse, edit, save and print photos. NikonView 6 offers
Nikon's exclusive One-Touch Red-Eye Fix(TM) software, expanded emailing capabilities, new color management functionality and an option to create online photo templates using HTML (Hyper Text Mark-up Language). The camera incorporates Nikon's simple, built-in One-Touch Upload(TM) system to quickly and easily move photos to the desktop or an online album on NikonNet http://www.nikonnet.com).

User's can visit http://www.coolpix101.com for lessons and tips on how to get the most out of their Nikon Coolpix digital camera.
As an added bonus, all Nikon Coolpix cameras include a host of exciting programs from ArcSoft(R) including PhotoImpression(TM), a fun manipulation package that allows users to edit, retouch or apply special effect to their photos; VideoImpression(TM) to edit and share QuickTime(TM) movies taken with the camera and Panorama Maker(TM), which lets users easily stitch together a
number of images to create beautiful panoramic photos. The camera also comes with PhotoBase(TM), which actually allows photos and slide shows to be displayed on the screen of a PDA.

The Nikon Coolpix 3700 will be available in select retailers in late
Fall 2003 at an MSRP of $399.95. For more information, please log on to http://www.nikoncoolpix.com.

About Nikon Nikon...If the picture matters, the camera matters(TM). Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic
equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; 35mm compact cameras; Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; Nikonos(R) underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial
(800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.



SOURCE Nikon
Web Site: http://www.nikonnet.com http://www.coolpix101.com
http://www.nikoncoolpix.com http://www.nikonusa.com