Lexar Introduces Breakthrough 300x Speed-Rated
Professional Flash Memory Cards

New UDMA-Enabled CompactFlash’…’‚‚ฎ Cards Capable of Minimum Sustained Write Speeds of 45MB/s; Significantly Improve Digital Photography Workflow

Fremont, Ca., February 20, 2007 ’‚’‚…‚’‚‚‚ฆ‚“ Lexar, a leader in advanced digital media and accessories, today introduced Professional UDMA (Ultra Direct Memory Access) memory cards, the latest addition to the company’‚’‚…‚’‚…พ‚s award-winning Professional line of high-performance cards. When paired with a UDMA-enabled device, such as Lexar’‚’‚…‚’‚…พ‚s new Professional FireWire 800 Reader, UDMA cards improve the professional photographer’‚’‚…‚’‚…พ‚s digital imaging experience by reducing the time needed to download captured images to a destination computer. In addition, the benefits of Lexar Professional UDMA memory cards extend well beyond card-to-computer transfer rates, to improved in-camera performance in several UDMA-enabled digital camera backs and digital SLR cameras expected to be announced later this year. Speed-rated at 300x, or capable of a minimum sustained write speed of 45MB per second, and available in capacities of 2GB, 4GB, and 8GB, new Lexar Professional UDMA cards deliver a 125% performance improvement over Lexar’‚’‚…‚’‚…พ‚s previous generation 133x CompactFlash’…’‚‚ฎ product line when the card is used with a UDMA-enabled device.

’‚’‚…‚’‚ฆ…“Professional photographers today capture a large volume of high-resolution images,’‚’‚…‚’‚‚ said John Omvik, Director of Professional Product Marketing, Lexar. ’‚’‚…‚’‚ฆ…“Our new Professional UDMA 300x speed-rated cards dramatically improve the photographer’‚’‚…‚’‚…พ‚s workflow by reducing the time needed to download images after a shoot. Working in conjunction with one of our new UDMA-enabled CompactFlash card readers, a photographer instantly benefits by having more time to capture, manage, and share his or her images.’‚’‚…‚’‚‚

’‚’‚…‚’‚ฆ…“The positive impact I experienced was dramatic,’‚’‚…‚’‚‚ said professional photographer Reed Hoffmann. ’‚’‚…‚’‚ฆ…“Shooting in RAW mode, I filled six Lexar Professional UDMA flash cards during a two-day shoot in Yosemite. The improvement in my working process was exceptional as I was able to spend half the usual time moving data from the cards to the computer. For me, this is particularly important when I am out in the field working from battery-powered laptops. That time savings helps conserve battery strength and enhances my ability to focus on other client projects,’‚’‚…‚’‚‚ he added.

’‚’‚…‚’‚ฆ…“UDMA technology can greatly assist professional photographers who have a serious interest in reducing administrative time and improving their digital imaging workflow,’‚’‚…‚’‚‚ said Chris Chute, manager with IDC’‚’‚…‚’‚…พ‚s digital imaging practice. ’‚’‚…‚’‚ฆ…“At the start of the process, improved in-camera performance will help professionals capture sought-after images much more quickly, while the faster download performance should improve the time needed to manage captured content.’‚’‚…‚’‚‚

Like all products in the Lexar Professional line, the new 300x speed-rated cards come with a limited lifetime warranty, free dedicated technical support, and a comprehensive suite of software that includes a full version of Corel’…’‚‚ฎ Paint Shop Pro’…’‚‚ฎ X, Lexar Image Rescue’‚’‚‚‚ฆ‚พ’‚‚ 3 and Lexar Backup n Sync’‚’‚‚‚ฆ‚พ’‚‚. Lexar Professional 300x speed-rated flash memory cards will be available in April.