Lexmark debuts sub-$180 All-In-One Photo Printer with built-in card readers

[STaylor]

Lexmark debuts sub-$180 All-In-One Photo Printer with built-in card readers as digital camera sales forecasted to peak in next five years The Lexmark P3150 All-In-One Photo Printer adds more value to the popular consumer printer market with handy camera card readers, flexible flatbed scanner and PC-enabled one-touch photo reprinting

RICHMOND HILL, On., Sept. 3, 2003 ’‚’‚…‚’‚‚‚¦‚“ Lexmark Canada Inc. today introduced the Lexmark P3150 All-In-One Photo Printer, its first sub-$180 All-In-One with built-in camera card readers. This powerful, easy-to-use tool meets the needs of all consumers looking to generate, replicate and share photos. The addition of built-in camera card readers enables digital camera enthusiasts to quickly retrieve and manipulate images and generate brilliant borderless 4’‚’‚…‚’‚‚� x 6’‚’‚…‚’‚‚� and 8.5’‚’‚…‚’‚‚� x 11’‚’‚…‚’‚‚� prints. The unit’‚’‚…‚’‚…¾‚s 48-bit flatbed scanner allows users to easily incorporate traditional photos into their digital worlds.

’‚’‚…‚’‚¦…“The Lexmark P3150 offers consumers access to a similar breadth of features as a photo processing kiosk found in retail stores ’‚’‚…‚’‚‚‚¦‚“ but in the comfort of their own homes,’‚’‚…‚’‚‚� said Paul Patterson, marketing manager of the company’‚’‚…‚’‚…¾‚s Consumer Printer Division. ’‚’‚…‚’‚¦…“The P3150’‚’‚…‚’‚…¾‚s built-in camera card readers will allow the growing number of digital camera owners to take advantage of their digital images. At the same time, it can help them preserve and share their traditional photos by providing exceptional scanning and archiving capabilities.’‚’‚…‚’‚‚�

Norwell, MA-based marketing research firm InfoTrends recently announced findings that indicated sales of digital cameras in North America would nearly replace sales of reloadable film cameras by 2008. Michelle Slaughter, director of InfoTrends' Digital Photography Trends service stated, "The shift to digital photography will be nearly complete by 2008 due to advancing consumer adoption of a wide range of consumer digital imaging solutions.’‚’‚…‚’‚‚�

A personal photo studio
The P3150 complements virtually all digital cameras, supporting CompactFlash I & II, SmartMedia, Memory Stick, Secure Digital (SD), MultiMedia (MMC), and Microdrive memory cards. Digital camera owners can insert memory cards into the unit directly, and within minutes edit, save and print their photographs. The P3150’‚’‚…‚’‚…¾‚s flexible flatbed scanner captures the finest detail, with 48-bit colour depth and 600 x 1200 pixels per inch (ppi) optical resolution ’‚’‚…‚’‚‚‚¦‚“ offering customers the opportunity to convert traditional photographs into digital pictures.

Lexmark’‚’‚…‚’‚…¾‚s integrated Photo Editor software ships with the P3150 and allows users to perform commonly sought-after image editing:

Red-eye reduction ’‚’‚…‚’‚‚‚¦‚“ simply scan the image, follow the easy steps in the built-in software and then reprint!
Crop and resize photos ’‚’‚…‚’‚‚‚¦‚“ within minutes, transform a 4’‚’‚…‚’‚‚� x 6’‚’‚…‚’‚‚� photo into wallet-sized pictures or larger sizes suitable for framing and great for gift giving!
Photo enhancements ’‚’‚…‚’‚‚‚¦‚“ just a few mouse-clicks can adjust the contrast and brightness of your photos.
The P3150 lets users organize and share memories with a host of easy-to-navigate creative applications. Consumers can:

Create reprints with the touch of a button;
Design and print scrapbook pages;
Develop online photo albums; and
Generate PC-enabled slide shows.
Ultimate ease-of-use
Designed for easy operation, the P3150 is so straightforward that any member of the family can tap into its sophisticated feature set. Minimal buttons and a compact, low-profile design make it simple for a seated user to operate. In addition, to help ensure the best possible output, Lexmark’‚’‚…‚’‚…¾‚s PrecisionSense’‚’‚‚‚¦‚¾’‚‚ media sensing technology automatically adjusts the driver according to the paper type being fed through the input tray.

What’‚’‚…‚’‚…¾‚s more, the PC-enabled copier allows customers to make reprints quickly and easily ’‚’‚…‚’‚‚‚¦‚“ with just the touch of one button.

Brilliant output
Capable of achieving photo lab quality prints, the P3150 offers up to 4800 x 1200 dots per inch (dpi) resolution on photo paper, six-colour support and borderless print capability in a variety of popular sizes. Capable of generating a 4’‚’‚…‚’‚‚� x 6’‚’‚…‚’‚‚� print in about 60 seconds, customers will appreciate its efficient performance when time is of the essence.

Pricing and availability
The P3150, which ships with a colour and photo cartridge in the box, has an estimated street price of $179* and will be available soon at select computer superstores and consumer electronic retailers across Canada.

About Lexmark
Lexmark International, Inc. is a leading developer, manufacturer and supplier of printing solutions - including laser and inkjet printers, multifunction printers, and associated supplies and services - for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported approximately $4.4 billion in revenue in 2002, and can be found on the Internet at www.lexmark.com.

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Lexmark Canada Inc., headquartered in Richmond Hill, Ontario, is a wholly owned subsidiary of Lexmark International, Inc. With more than 200 employees, Lexmark Canada has grown at an annual rate of more than 15 percent in the past three years. In addition to its presence in Richmond Hill, which includes a Customer Care Center and an Express Depot to handle warranty service and parts requests, Lexmark Canada has sales offices in 10 cities. As a corporate citizen, Lexmark Canada and its employees are also committed to supporting the communities in which they are based. They have supported the United Way, The Children's Wish Foundation of Canada, Ride for Heart (Heart and Stroke Foundation), and hundreds of other organizations through corporate donations, sponsorships and volunteer participation.

* Estimated Canadian street price. Actual price may vary.
Lexmark, Lexmark with diamond design, andPrecisionSense, are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are property of their respective owners.