COMBINES SLR CREATIVITY WITH POINT-AND-SHOOT PORTABILITY

LAKE SUCCESS, N.Y. June 2, 2003 ’‚’‚…‚’‚‚‚ฆ‚“ Canon U.S.A., Inc., a subsidiary of Canon Inc. (NYSE: CAJ), today launched its new five megapixel PowerShot G5 digital camera. This serendipitous combination of high resolution, speed, portability and creative control presents photographers and photo enthusiasts with a versatile, full-featured tool for greater creative latitude.

’‚’‚…‚’‚ฆ…“The unique combination of high-quality Canon optics, DIGIC processing and ergonomic design presents a significant advantage to the prosumer,’‚’‚…‚’‚‚ said Yukiaki Hashimoto, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. ’‚’‚…‚’‚ฆ…“The PowerShot G5 digital camera provides photographers and photo enthusiasts with optimal image quality, versatility and speed both seamlessly and instantaneously.’‚’‚…‚’‚‚

Housed in a rugged black enclosure, the PowerShot G5 digital camera features a 1/1.8’‚’‚…‚’‚‚ five megapixel CCD sensor that captures 2592 x 1944 pixel images with exceptional detail and color fidelity. Canon's DIGIC processor increases image-processing speeds compared to general purpose CPUs found in other comparable digital cameras.

Canon’‚’‚…‚’‚…พ‚s powerful 4x all-glass optical zoom lens provides shooters with a 35mm equivalent range of 35 ’‚’‚…‚’‚‚‚ฆ‚“140mm, a fast maximum aperture of f/2.0-3.0 and macro focusing down to 2 inches. The additional 4x digital zoom extends the camera’‚’‚…‚’‚…พ‚s telephoto capabilities to provide photographers with 16x zoom functionality.


Key PowerShot G5 features include:
  • 5.0 Megapixel CCD

    12 EOS System-based shooting modes for customizing the camera to each individual users’‚’‚…‚’‚…พ‚ shooting style;

    A Wide-Area FlexiZone AF/AE system which allow users to focus on off-center subjects without repositioning the camera;

    Three metering systems, including Spot Metering; and up to 10X Zoom Playback;

    An Intelligent Orientation Sensor that automatically rotates images for proper viewing during playback;

    Flexible 270’…’‚‚ฐ Swivel LCD, Vari-Angle monitor together with an ergonomic hand grip and an EOS-style control layout for easier handling.


And, like other PowerShot series cameras, the PowerShot G5 camera also has a Direct Connect print function that allows printing without a computer via Canon’‚’‚…‚’‚…พ‚s line of dye-sublimation and Bubble Jet printers for fast, high-quality photos.

For creative flash photography, the PowerShot G5 includes a 3-mode built-in flash with red-eye reduction and first or second curtain sync. The flash can be operated manually or automatically. Additionally, the PowerShot G5 digital camera is fully compatible with Canon’‚’‚…‚’‚…พ‚s powerful EX-series Speedlites and E-TTL wireless flash accessories for superior lighting quality The PowerShot G5 is also compatible with high-quality Canon supplementary lenses including Wide and Tele converters as well as a Close-up lens.

Canon’‚’‚…‚’‚…พ‚s upgraded ZoomBrowser EX (Win) and ImageBrowser (Mac) software comes bundled with the new PowerShot G5 digital camera. The new software features enhanced user interface, speed and database file reliability to allow for shorter downloads, increased functionality and easier task navigation.

Canon developed the proprietary DIGIC (Digital Imaging Integrated Circuit) image processor specifically for use with its line of digital cameras. The technology combines the jobs of image processing and camera function control into one chip. Because it was specifically designed for use in digital cameras, it is also capable of handling JPEG compression/expansion; memory card control; LCD/Video control and processing; gain control (control of CCD signal amplification); Auto Exposure; Auto Focus; Auto White Balance control and most other functions of the camera or camcorder. The result is a product that offers faster and more powerful auto focus than ever before, faster image processing, longer battery life, and the ability to record 3-minute movie clips with sound.

DIGIC’‚’‚…‚’‚…พ‚s high-speed processing enables Canon’‚’‚…‚’‚…พ‚s exclusive iSAPS (an acronym for Intelligent Scene Analysis based on Photographic Space) technology that improves picture quality by ’‚’‚…‚’‚ฆ…“predicting’‚’‚…‚’‚‚ certain camera settings like focusing distance, exposure and optimum white balance based on zoom focal length, overall light level and tonal distribution data. With iSAPS, the PowerShot G5 can analyze a scene just before the image is made and in doing so, increase the speed and precision of the camera’‚’‚…‚’‚…พ‚s autofocus, auto exposure and auto white balance.


The new Canon PowerShot G5 kit includes:
  • 32MB CompactFlash Card
    BP-511 Lithium-Ion rechargeable battery
    ArcSoft Camera Suite CD-ROM
    Digital Camera Solution CD-ROM
    Compact Power Adapter CA-560 with A/C Cable
    USB Interface Cable
    AV Cable
    Wireless Remote Controller
    Neck Strap
    Lens Cap

The PowerShot G5 digital camera will be available in June for a suggested retail price of $899.

About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune’‚’‚…‚’‚…พ‚s Most Admired Companies in America, and is ranked #41 on the Business Week list of ’‚’‚…‚’‚ฆ…“Top 100 Brands.’‚’‚…‚’‚‚ Its parent company Canon Inc. (NYSE:CAJ) is a top patent-holder of technology, ranking second overall in the U.S. in 2002, with global revenues of $24.5 billion. Canon U.S.A. employs approximately 11,000 people at over 30 locations. For more information, visit www.usa.canon.com


All referenced product names, and other marks, are trademarks of their respective owners.

source Canon[COLOR=orange]


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