Fuji Photo Film U.S.A., Inc. today unveiled four new colorful versions of its fun, fashionable Nexia Q1 24mm camera.The ultra-popular Nexia Q1 was originally launched last year in four colors - light blue, royal blue, pink and purple. It is now available in shiny blue, shiny purple, silver petal and pink flower. In addition, updated packaging presents the Q1 in a fresh new blister-pack to better stand out in retail locations.
"The Q1's fun form factor and varied color palette capture the imagination of our consumers, allowing them to express themselves both through photography and fashion," said Margaret Toub, Film Camera Product Manager, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. "Our customers and retailers have since told us they would love to see new designs for the cameras, as well as a more eye-catching packaging design. We are pleased to meet these requests with colorful packaging and new additions to our successful line. "

The new camera designs will be delivered in a new pop-art look, featuring colorful gerbera daisies, that appeals to teen girls, as well as their mothers, while maintaining a strong Fujifilm brand identity.

Nexia Q1 cameras combine style and ease in an innovative round body and fashionable colors. Ideal for teens and young adults, the Q1 is both a modish accessory and a convenient way to capture everyday memories. Its unique shape and small size mean it can easily fit in the palm of a hand, pocket or backpack - or worn as a necklace.

With automatic features, the Q1 is all about point-and-shoot fun and capturing perfect pictures everyday. Auto-focus ensures that the subject matter is always clear and the flash automatically fires when needed. The camera's red-eye reduction feature uses a red lamp, which goes off before the flash, closing the subject's pupils and reducing the red-eye effect. The print format can be selected from C (classic) or H (HDTV) when a picture is taken or when the prints are ordered. The Q1 features 24mm Advanced Photo System (APS) technology that offers the ease of drop-in film loading.

The Fujifilm Nexia Q1 is available now for a manufacturer suggested list price of $59.95. It is sold in a blister pack with Fujicolor film and a CR2 battery.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net. Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., is the largest U.S. distributor of equipment, consumables and technical services for the graphic communications industry.

VALHALLA, N.Y. :: news release ::Aug. 4, 2003

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.


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