Nine out of 10 cameras that Jessops sold over Christmas in cash terms was digital, the retailer revealed yesterday as it fell into the camp of festive winners.

Derek Hine, the chief executive, said he was "surprised" how quickly consumers are consigning traditional film cameras to photographic history.

A 26 per cent jump in sales of digital cameras over the five weeks to 2 January helped the newly floated company to report a 6.2 per cent rise in like-for-like sales. "It was a tough Christmas but we are pleased we fared better than most," Mr Hine said.



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