July 7, 2004 New Compact and Stylish 5.0 Megapixel Camera Features a Large 2.0-Inch LCD Screen, Enhanced Speed and Other Design Improvements

Konica Minolta introduces the new DiMAGE X50 5-megapixel digital camera that takes the DiMAGE X series' concept of "thin, fast and stylish" and adds increased speed. Compact and lightweight enough to take anywhere and stylish enough to show everyone, the DiMAGE X50 adds the fastest-in-class(1) startup time, 2.8x non-protruding optical zoom, 5-megapixel CCD, and large 2-inch LCD, to a high quality digital camera in a sleek, compact package.

"The idea behind the design of the new DiMAGE X50 digital camera is to make it fast, easy and fun for anyone to take beautiful, high-quality pictures anywhere, anytime," said Jon Sienkiewicz, vice president of marketing, Konica Minolta's Camera Division. "The camera's 5 megapixel resolution ensures that even amateur photographers can share their casual snapshots as great enlargements."

With its non-protruding zooms lens, the compact Konica Minolta DiMAGE X50 fits neatly in a shirt pocket and is ready in an instant -- thanks to the approximately 0.5-second startup time -- to take those spur-of-the-moment shots and ensure that users never miss a photo opportunity. The camera's Automatic Digital Subject Program Selection automatically selects the optimum-shooting mode for the subject at hand, allowing photographers to take beautiful photos that match the needs of the particular photographic scene.

The DiMAGE X50's 5-megapixel CCD and proprietary Konica Minolta CxProcess(TM) II image processing technology combine to provide photographers with high quality images-- pictures that reproduce the natural colors as faithfully as they see them with their own eyes. The camera's zoom lens range covers everything from wide-angle shots to close-ups that are clearly focused as near as 4 inches from the subject, without the need to switch to macro mode. If a photographer needs to get even closer, the DiMAGE X50 also features a Super Macro mode to take extreme close-ups as near as 2.4 inches.

While still as thin and light as previous X-series Konica Minolta cameras, the new DiMAGE X50 incorporates a larger 2-inch LCD screen with easy-to-view menus for greater ease of operation. And the camera's new sliding cover protects the lens, so there's no need to worry about putting the camera inside a pocket or purse.

(1) As of April 2004, for 3x optical zoom digital cameras.