PMA 2004 GOLDEN, Colo.--(BUSINESS WIRE)--Feb. 2, 2004--Will 2004 be the year you go digital? The new PENTAX Optio S40 is a 4 megapixel, 3X zoom digital camera that is loaded with the features to help you on your way. Sporting a sleek aluminum design and the signature, compact dimensions of the PENTAX Optio digital brand, the Optio S40 features an exciting, new "help" function. Offering simple-to-understand explanations in a regular or enlarged font for easier viewing, the "help" function guides new, and old hands, through the camera's array of digital features with a simple touch.


The buttons and controls of the Optio S40 are placed in easy reach for ready-to-shoot positioning. Featuring the legendary smc PENTAX lens and the unique PENTAX Sliding Lens system that allows the lens to retract fully when the camera is off lens, the Optio S40 is sleek and compact enough to carry everywhere. Plus, with the optional, acrylic waterproof housing that is newly-designed for the Optio S40, everywhere may include the exciting world of underwater digital photography.

The PENTAX digital advantage doesn't stop there. Equipped with PictBridge, a new direct-print standard released by the CIPA (Camera and Imaging Products Association), the Optio S40 connects directly to your printer so you may print images without the need for a personal computer. For more convenience, the PENTAX Optio S40 includes an ACDSee(TM) software package that is designed exclusively for PENTAX digital cameras. ACDSee(TM) digital camera software makes it easy to retrieve, view, manage, print, enhance and share your digital photos. Valued at $150, the package includes ACDSee(TM) 5.1, FotoSlate(TM), FotoCanvas(TM) and Photostitcher.

PENTAX U.S.A., Inc. will preview the Optio S40 on February 11 at the PMA Sneak Peek Event and the PEPCOM DigitalFocus in advance of the 2004 Photo Marketing Association (PMA) Trade Show from February 12-15 in Las Vegas. The camera will ship to retailers in April 2004.

PENTAX U.S.A., Inc. is an innovative leader in the production of digital and film cameras, binoculars, lenses, mobile printers, scanners and Internet cameras. With headquarters in Golden, Colorado, PENTAX U.S.A., INC. is a wholly owned subsidiary of PENTAX CORPORATION.

Note to editors: News release available for download at: http://www.pentaxusa.com/news/news_current.cfm

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