PMA 2004 GOLDEN, Colo.--(BUSINESS WIRE)--Feb. 2, 2004--PENTAX USA packs a hefty 1.8 inch LCD monitor for larger viewing and focusing on the tiny, new Optio S4i digital camera. With 4.0 megapixels and a 3X optical zoom, this latest Optio digital camera also features the first PENTAX digital cradle-style lithium ion recharge base unit. The rechargeable unit design makes it so easy to recharge the Optio S4i. Simply set the camera in the recharge base until it ready to use again.


Featuring the legendary smc PENTAX lens and the unique PENTAX Sliding Lens system that allows the lens to retract fully when the camera is off lens, the Optio S4i is sleek and compact enough to carry everywhere. With the optional, acrylic waterproof housing that is newly-designed for the Optio S4i, everywhere may well include the exciting world of underwater digital photography. For optimal results, the Optio S4i now features both Marine Picture and Marine Movie modes to capture drama of blue underwater hues.

The PENTAX digital advantage doesn't stop there. Equipped with PictBridge, a new direct-print standard released by the CIPA (Camera and Imaging Products Association), the Optio S4i connects directly to your printer so you may print images without the need for a personal computer. For more convenience, the PENTAX Optio S4i includes an ACDSee(TM) software package that is designed exclusively for PENTAX digital cameras. Valued at $150, the package includes ACDSee(TM) 5.1, FotoSlate(TM), FotoCanvas(TM) and Photostitcher. ACDSee(TM) digital camera software makes it easy to retrieve, view, manage, print, enhance and share your digital photos.

PENTAX U.S.A., Inc. will preview the Optio S4i on February 11 at the PMA Sneak Peek and the PEPCOM DigitalFocus media events in advance of the 2004 Photo Marketing Association (PMA) Trade Show from February 12-15 in Las Vegas. The camera will ship to retailers in April 2004.

PENTAX U.S.A., Inc. is an innovative leader in the production of digital and film cameras, binoculars, lenses, mobile printers, scanners and Internet cameras. With headquarters in Golden, Colorado, PENTAX U.S.A., INC. is a wholly owned subsidiary of PENTAX CORPORATION.

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