PMA 2004 GOLDEN, Colo.--(BUSINESS WIRE)--Feb. 2, 2004--Feeling a little daunted by digital? Help is on the way inside the new PENTAX Optio30 digital camera. This latest PENTAX camera is designed for newcomers with little or no digital photography experience making it a perfect answer for a growing demand for quality, easy-to-use digital.


With 3.2 megapixels, a 3X optical zoom, and compact dimensions, the Optio30 sports a simple, but revolutionary, menu prompt that provides helpful, tutorial messages about frequently used digital camera functions. With a simple touch, this feature guides new, and old, hands through the camera's array of digital features.

Equipped with PictBridge, a new direct-print standard released by the Camera and Imaging Products Association (CIPA), the Optio30 connects directly to your printer so you may print images without a personal computer. The Optio30 sports a round-edge design that offers an easy-to-hold, steady grip, and the camera permits you to customize a wide range of camera settings so you may select how you use the camera features as your digital confidence grows. With 16MB of built-in memory, the Optio30 is always ready for a shot even if you leave your larger memory media behind.

For added value, the Optio30 does include an ACDSee(TM) computer software package that is designed exclusively for PENTAX digital cameras. ACDSee(TM) digital camera software makes it easy to retrieve, view, manage, print, enhance and share your digital photos. Valued at $150, the package includes ACDSee(TM) 5.1, FotoSlate(TM), FotoCanvas(TM) and Photostitcher.

All this digital value in the Optio30 will retail for $200 and ship to dealers in April 2004. PENTAX U.S.A., Inc. will preview the Optio30 on February 11 at the PMA Sneak Peek Event 2004 and the PEPCOM DigitalFocus events scheduled in advance of the 2004 Photo Marketing Association (PMA) Trade Show from February 12-15 in Las Vegas.

PENTAX U.S.A., Inc. is an innovative leader in the production of digital and film cameras, binoculars, lenses, mobile printers, scanners and Internet cameras. For more than 80 years, PENTAX has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX U.S.A., INC. is a wholly owned subsidiary of PENTAX CORPORATION.

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