Fujifilm Unveils New Consumer Digital SLR Model with 10X Zoom; FinePix S5000 Offers Advanced Photographic Features at Affordable Price for Photo Enthusiasts

Fuji Photo Film U.S.A., Inc. today announced the launch of the FinePix S5000, a consumer digital SLR camera model.
The camera carries Fujifilm's proprietary Super CCD HR (High Resolution) sensor, offering 3.1 million effective pixels for crisp, vivid images. The FinePix S5000 also offers a 10x optical zoom and 2.2x digital zoom (at 1280 x 960 pixels), allowing photo enthusiasts to capture images of distant subjects. Its traditional styling, pre-programmed scenes, and optional full manual controls create a pleasurable experience for consumers who want to combine the artistry of photography with the convenience of digital.

The FinePix S5000 offers 3.1 million effective pixels, which can produce images of 2,816 x 2,120 (6 million) recorded pixels for high-quality prints up to 16 x 20 inches in size. In addition to powering the camera's resolution, the Super CCD HR sensor provides rich color reproduction and life-like detail in captured images.

"We're pleased to introduce the FinePix S5000, an outstanding addition to our digital camera product line," said Eric Thorng, Senior Marketing Manager, Consumer Digital Cameras, Photo Imaging Division, Fuji Photo Film U.S.A., Inc. "Fujifilm understands the photo enthusiast's need for control and quality. That's why the FinePix S5000 offers fully manual controls combined with our leading-edge sensor technology and long zoom capacity. In this camera, we've leveraged our traditional film and film camera expertise to provide a high quality consumer digital camera."

Fujifilm's FinePix S5000 digital camera offers the following array of features:

-- Improved color saturation - The FinePix S5000's Super CCD HR sensor system enables the digital picture-taker to capture images with rich, vibrant colors that radiate in prints.

-- Increased resolution and reach - The camera's Super CCD HR Sensor maximizes 3.1 million effective pixels to produce a true-to-life 2,816 x 2,120 (6.0 million) recorded pixel output file. The camera also offers an amazing 10x optical and 2.2x digital zoom and optional wide and telephoto lens adapters.

-- Traditional SLR styling - The FinePix S5000's traditional body and large lens provide a familiar feel to photo enthusiasts. The FinePix S5000 measures 4.4 (W) x 3.2 (H) x 3.1 (D) inches, and weighs 11.9 ounces without batteries and media.

-- Full manual controls - Consumers who want maximum image control will be pleased with the FinePix S5000's fully manual controls. The camera offers a range of focus systems including TTL contrast multi-zone auto, center point auto, focus lock, continuous auto focus (C-AF), manual focus, and AF-assist illuminator. In addition, shutter speed, aperture range and white balance can be manipulated.

-- Movie recording with sound - The camera can capture QVGA digital video at 30 frames per second, with sound, to create short clips that can be replayed for friends and family at later dates. Movies can be burned onto CD-ROMs for storage using the ImageMixer VCD for FinePix software included with the camera. The FinePix S5000 can record 26-second 320 x 240 pixel movies with a 16MB xD-Picture Card.

The FinePix S5000 comes bundled with four AA alkaline batteries, a 16MB xD-Picture Card(TM), USB cable, AV cable, shoulder strap, FinePix Viewer, and ImageMixer VCD for FinePix. The camera will be available for purchase in August 2003 at the suggested list price of $499.95.

Fujifilm Makes Digital Photography Easy: Now, consumers can get high-quality photos produced from their digital cameras just as easily as they get pictures from film cameras. It's as simple as bringing their media storage card to one of thousands of Fujifilm Digital Camera Developing services providers nationwide. Consumers are encouraged to visit www.digitalcameradelveloping.com to find a retailer in their area offering Fujifilm Digital Camera Developing services.

To help simplify digital camera technology and educate consumers about the choices available to them, Fujifilm is now traveling the country for a third year with its "Picture of America(TM)" Tour featuring its FinePix Truck. The tour highlights Fujifilm's complete line of shoot, store, print and share digital photography solutions. Details about the truck, as well as information about where it will be next, can be found at www.fujifilm.com/finepixtour.

(EDITORS NOTE: DETAILED SPECIFICATIONS AND HIGH RESOLUTION IMAGES ARE AVAILABLE UPON REQUEST OR CAN BE ACCESSED VIA THE FUJIFILM USA PRESS CENTER AT WWW.FUJIFILM.COM.)

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers. The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net. Enovation Graphic Systems, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., is the largest U.S. distributor of equipment, consumables and technical services for the graphic communications industry. For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

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